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Brand Marketing Forensics: The Rise and Fall of Benetton
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English ... Colours - United Opinions - United Cultures : Holz, Kerstin: Amazon.es: Libros
People walk past a billboard showing a photo montage with U.S. President Barack Obama kissing China's President Hu Jintao displayed on a Benetton store in Paris November 17, 2011. Photo montages of the advertising campaign, in which Benetton says ...